Read the Full Story is an advertising campaign designed to integrate books and reading into pop culture. The project, initiated by British publishing house Penguin Books, aims to revive interest in classic books by presenting them as current films or series.

To this end, we've created slogans that summarize the plots of famous novels using popularization and current social phenomena, creating a humorous shift that draws the public's attention. And by adding the power of spoilers, it's a call to action to encourage them to discover the full story with Penguin Books.

By creating these teasers, we're modernizing the presence of books and sparking social and digital conversations about reading. The simplicity of this campaign makes it easy to adapt in multiple languages and across all digital media.